“Their unique consumer behaviors are fundamentally reshaping the retail landscape,”
NIQ
“Entire industries and businesses will rise and fall in the wake of the Generation Z. Yet few industries or organizations seem to be ready for it.”
Deloitte
“Young people have become a potent influence on people of all ages and incomes, as well as on the way those people consume and relate to brands.”
McKinsey and Company
Holding 25% of the world’s population and with the growth in Gen Z’s spending estimated to be $12 trillion by the year 2030 (more than any other generation at the same age); who wouldn’t want our direct insights?
With our technology, Gen Z is constantly in touch with one another: we are communaholics. In turn, we are highly aware of new trends, ideas, and news, which makes our generation highly opinionated and socially aware.
Contrary to popular belief, Gen Z has proven to be collaborative, diverse-minded, and to have a pragmatic attitude toward issues. We are the only generation to grow up with advanced technology and bring unique insights and strong opinions to topics surrounding our world and our generation.
Our unique world experiences – growing up with a pandemic, wars, climate crises, and highly divisive politics all driven and manipulated by different types of media – have made our generation hard to understand and often misrepresented. To date, the only way to get Gen Z insights is to rely on older generations at consulting firms crunching unreliable data.
Hear directly from the only people who truly understand this generation: Gen Zers themselves.
